I love shopping (Och Sport in Zurich)

For every runner to go shopping in a Sport shop is one of his or her favorite pastimes

In the midst of Zurich's world-famous Bahnhofstrasse, at the tramway stop “Rennweg”, is Och Sport– I went in looking for their fall and winter collection of running shoes.

At the entrance I was greeted by an ON runner (see picture).

Och Sports, founded in 1837, I know as a good sport shop with a nice collection of running shoes: Ascis, adidas and Nike and many more. I have bought there in 1988 my first torsion shoes - adidas ZX8000.

 
Now over 20 years later, adidas still has its torsion system! But the young Swiss Running shoe company "ON RUNNING" has something new: the wave step technology called “Cloudtec”. In my over 30 years I have bought a nice collection of running shoes (over 200 pairs): ON definitely belongs to my top 10 shoes. Having now a cartilage damage, they are the only shoes, I can wear running more than 10 miles (16km). This Sunday I ran around Zurich airport, which is 20 km and I just felt great all the way with my ON 2010/2011.

These shoes deserve to be sold in every running store!

Hi ON-Team,

The On shoes arrived a couple of weeks ago, I wanted to give them a thorough testing before writing to you. So, I have worn them every day since I got them and I have to say that they are simply the best pair of shoes I have ever had. I have had many, many running shoes through the years, at one stage had fifteen pairs in my shoe rack!!
My marathon days are over, I don't do so much running nowadays, but am a great walker and explorer. I find I can walk in my On shoes for hours, and my feet and legs are far less weary than even with the best of my other brand of shoes. 
The combination of lightness and flexibility combined with the
remarkable shock absorption capacity make for a great experience, they are also contoured extremely well and fit my feet perfectly. Running or walking in the rain does take some getting used to but they are remarkably resilient. I am not a big fan of laces, so I have replaced the laces with lock laces, see attached photo, which I prefer. It
doesn't affect the performance at all.
Wherever I go people stop me and ask me where they can get On shoes, as they also look very cool.

These shoes deserve to be sold in every running store! I hope the marketing goes well. If you need any more photos of any sort to do with the shoes, let me know.

Please also say a big thank you to Olivier Bernhard from me.

best wishes Pavitrata

ON am Ironman Switzerland 23. - 25. Juli 2010

ON Office opens in Zurich

On 24th July 2010, on the eve of the Ironman Switzerland weekend, was the Opening of the first ON Office in Zurich in the Seefeld in Zurich.

 Present was 3-time worldchampion in duathlon Olivier Bernhard (right), one of the co-founders of ON and Tegla Loroupe, 3-time worldchampion and Marathon worldrecord breaker (middle) and Eric Braunschweiler, son of shoe inventor Jürg Braunschweiler.

THE WAVE STEP Technology

THE WAVE STEP Technology is more than just another new running shoe. It is fundamentally different.

Until now, the physical forces are responsible for the forward impact on static surfaces have not been addressed.

RUN LIGHT The desire to copy the paws of animals in the cat family led to the design of the first running system in the world that provides 3-D-cushioning (shearing motion) for each step.

RUN FAST All of the On-elements on the running sole shear and lock individually based on your running style. These elements absorb the impact between the foot and the surface of each step with a new and unique method.

RUN STRONG ON engages the small muscles of the feet and legs which promotes their development. The result is a more efficient running style.

Two World Champions talk about ON Running shoe at ISPO

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Overall Winner at ISPO, Germany

Who says that the last word in terms of shock absorption in running shoes was spoken by the “Air” system? The young Swiss running footwear brand ON SPORTS decided to follow a completely new direction with its Wave Step Technology. The system, developed in part in cooperation with world-renowned Swiss triathlete Olivier Bernhard, is based on an ingenious principle: a hollow 3-d element, integrated into the sole, not only reduces vertical impact while running – like conventional “Air” systems – but also horizontal pressure waves. This creates a completely new running dynamic, which in turn strengthens the pastoral muscles (which are often underdeveloped due to frequent running). In addition, the concept stabilizes the joints in a natural way. The result is an incredibly gentle, rolling feeling – almost like running on soft paws. The first big step towards global success for this invention by ON SPORTS is winning the overall BrandNew Award, presented by ThermoCool.
Jury statement: Tobias Gröber, Head of Business Unit Messe München GmbH/Participant in the New York Marathon
“This gentle running performance really impressed me and it will likely be very beneficial for many runners, especially following injuries. I was also surprised that at the end of my normal training circuit I felt fresher than I did with my normal running shoes.”