Who says that the last word in terms of shock absorption in running shoes was spoken by the “Air” system? The young Swiss running footwear brand ON SPORTS decided to follow a completely new direction with its Wave Step Technology. The system, developed in part in cooperation with world-renowned Swiss triathlete Olivier Bernhard, is based on an ingenious principle: a hollow 3-d element, integrated into the sole, not only reduces vertical impact while running – like conventional “Air” systems – but also horizontal pressure waves. This creates a completely new running dynamic, which in turn strengthens the pastoral muscles (which are often underdeveloped due to frequent running). In addition, the concept stabilizes the joints in a natural way. The result is an incredibly gentle, rolling feeling – almost like running on soft paws. The first big step towards global success for this invention by ON SPORTS is winning the overall BrandNew Award, presented by ThermoCool.
Jury statement: Tobias Gröber, Head of Business Unit Messe München GmbH/Participant in the New York Marathon
“This gentle running performance really impressed me and it will likely be very beneficial for many runners, especially following injuries. I was also surprised that at the end of my normal training circuit I felt fresher than I did with my normal running shoes.”
Friday, December 18, 2009
Coming in Spring 2010
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On Sports
On is a new running experience: Run light – thanks to 30% better cushioning. Run fast – transfer energy into forward momentum. Run strong – naturally stimulate your muscles. Developed by world-class triathlete Olivier Bernhard and tested by 2000 athletes, On is coming to your running store in 2010. Let us know, what you think!
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